{"id":282651,"date":"2023-12-01T15:38:44","date_gmt":"2023-12-01T15:38:44","guid":{"rendered":"https:\/\/wyzowl.com\/?p=282651"},"modified":"2024-06-24T17:29:06","modified_gmt":"2024-06-24T16:29:06","slug":"testimonial-video-success-stories","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/testimonial-video-success-stories\/","title":{"rendered":"6 Testimonial Video Success Stories!"},"content":{"rendered":"
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Last updated on 1st December 2023<\/em><\/p>\n\n\n\n

Here\u2019s the thing\u2026<\/p>\n\n\n\n

Every<\/em><\/strong> business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!<\/em>) what you\u2019re saying. And that\u2019s where testimonial videos come in. <\/p>\n\n\n\n

According to a Wyzowl survey<\/a>, 37% of people <\/strong>believe testimonial videos are effective because they’re more authentic <\/strong>than a business’ own pitch. Testimonials are a valuable way to build credibility, win trust and generate social proof<\/a> – three of the most important things for growing your customer base and increasing sales. <\/p>\n\n\n\n

Testimonial videos are a great way to do this because they showcase people like<\/em><\/strong> your audience and reassure them of their purchase. Nobody wants to make a decision they\u2019ll regret. Testimonials mitigate that risk.<\/strong> The bottom line of any testimonial is: try it, I did, and I don\u2019t regret it<\/em>. <\/p>\n\n\n\n

In this article, we\u2019ll highlight some awesome businesses and their testimonial video success stories. <\/p>\n\n\n\n

<\/span>1. Kettlebell Kings<\/span><\/h2>\n\n\n\n

Kettlebell Kings<\/a> is more than just a seller of kettlebells. They\u2019ve created a community where people can get training programmes, increase workout knowledge<\/a> and even become certified. <\/p>\n\n\n\n

The company has utilised this community to encourage customers to create and share their reviews and testimonials. According to Jay Perkins, cofounder of Kettlebell Kings: <\/p>\n\n\n\n

\u201cWe feature product reviews heavily on our site. On our home page, on our product pages and more. When someone is in the prospect stage, they read the feedback in the reviews and that becomes their expectation for what their experience should be like.\u201d<\/em><\/strong><\/p>\n\n\n\n

The company has had great success with this strategy and recently made the Inc. 5000<\/a> list of fastest growing privately held companies. <\/p>\n\n\n\n

Kettlebell Kings further boosts the value of their testimonials by encouraging customers to share them on social media. Perkins says:<\/p>\n\n\n\n

\u201cWe re-share customer submitted videos every day and we always quote the customer on it. We believe this encourages more sharing because people want to tag us so they can be featured with their comments shared on our page.\u201d<\/em><\/strong><\/p>\n\n\n\n

Here\u2019s an example from Instagram: <\/p>\n\n\n\n

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A post shared by Kettlebell Kings (@kettlebellkings)<\/a><\/p><\/div><\/blockquote>