{"id":3669,"date":"2018-02-01T10:18:47","date_gmt":"2018-02-01T10:18:47","guid":{"rendered":"https:\/\/blog.wyzowl.com\/?p=3669"},"modified":"2024-06-04T16:34:51","modified_gmt":"2024-06-04T15:34:51","slug":"video-social-media","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/video-social-media\/","title":{"rendered":"Video Marketing on Social Media in 2024 (DELETE this app!)"},"content":{"rendered":"
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Last updated 20th February 2024<\/em><\/p>\n\n\n\n

Video is the new normal for social media content, and has been for some time. <\/p>\n\n\n\n

If you have something to say, you\u2019re better off saying it with video. And if you have something to market, you\u2019re better off marketing it with video. <\/p>\n\n\n\n

According to our Video Marketing Statistics 2024<\/a>, 82% of people have been convinced to buy a product or service by watching a video<\/strong> and 89% of consumers want to see even more<\/em> videos from brands in 2024! <\/strong><\/p>\n\n\n\n

So, what trends do you need to be aware of to ensure your video content still performs at its best this year and beyond? <\/p>\n\n\n\n

We\u2019ve condensed everything you need to know about video marketing on social media<\/a> in 2024 into five key points. <\/p>\n\n\n\n

PLUS, we reveal which app you can finally delete for good! <\/p>\n\n\n\n

<\/span>Social media videos are still popular\u2026<\/strong><\/span><\/h2>\n\n\n\n

First things first, if you\u2019re asking \u201cshould I still bother with social media videos in 2024?<\/em>\u201d then the answer is YES. YES. YES. <\/p>\n\n\n\n

Social media videos<\/a> are the third most common type of video<\/strong> created by companies, just behind testimonials videos<\/a> and explainer videos<\/a>.<\/p>\n\n\n\n

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And with good reason, right behind YouTube, the most widely used platforms for watching video<\/a> are Facebook, Instagram<\/a>, and LinkedIn<\/a> (great news for all our B2B buddies out there!) <\/p>\n\n\n\n

Plus, if you\u2019re a video marketer, social media gives you all the juicy details you need to find out if your strategy\u2019s working. <\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n 60% of <\/strong>video marketers quantify ROI<\/strong><\/a> through video engagement, such as likes, shares and reposts.<\/strong>\n
\n Source: <\/strong>Wyzowl Video Marketing Statistics 2024<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

Okay, we\u2019ve thrown a lot of stats at you there but here\u2019s the bottom line\u2026<\/strong><\/p>\n\n\n\n

Social media is where consumers spend most of their time online. And video is their FAVOURITE way to consume content. <\/p>\n\n\n\n

Video marketing on social media in 2024\u2026 is a no brainer.<\/p>\n\n\n\n

<\/span>Audiences are getting older NOT younger\u2026<\/strong><\/span><\/h2>\n\n\n\n

Surprised?<\/em><\/p>\n\n\n\n

We were too, but the research<\/a> has been conducted and the results are in: Boomers love TikTok<\/a>.<\/p>\n\n\n\n

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It shouldn\u2019t be that surprising really when you consider the recent rise in social media influencers<\/a> in the over 50s category, like J-Dog who mainly posts comedic videos on TikTok to her 2 million followers. Here\u2019s a sponsored post she did with Tim Hortons: <\/p>\n\n\n\n

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@its_j_dog<\/a>

Gifting season is officially here! Oops, sorry I mean the holiday season, thankfully @Tim Hortons has gifts for even the most pickiest people (me). ? Check out their lineup at participating Tim Hortons locations below: \u26c4 Ceramic Mug \u26c4 Snow Globe \u26c4 Ornament \u26c4 Stainless Steel Travel Mugs \u26c4 3 Scented Candles with three signature Tims scents #TimHortons<\/a> #holidaygiftguide<\/a> #ad<\/a> <\/p> \u266c original sound – j-dog<\/a> <\/section> <\/blockquote>