The Importance Of Video Marketing For Businesses
According to recent marketing statistics, 96% of marketers believe video content is essential for their promotional campaigns. No matter how amazing your HR software and how organized your team is, your brand needs awareness and a powerful story. What better way to spread your unique tale than by venturing into video marketing? Dynamic and emotional narration helps audiences understand who you are, what you have to offer, and what your background is. In just a few minutes, audiences start building trust for your brand and understand the complexity of your product's services. SaaS B2B marketing needs to invest time and effort to craft a video strategy that simplifies complex matters and fosters customer loyalty. The benefits of video marketing are immense, as they help you explain your vision clearly and also track the audience's engagement. There are a variety of video marketing ideas you can choose from, and based on your analytics, you should choose the most valuable to you. If you're still not sure whether this is the right course of action, keep reading, and your doubts will be dissolved.
5 Benefits Of Video Marketing In HR
1. Brand Awareness
One of the top benefits of small business content marketing is that it builds brand awareness and authority. Before convincing people to purchase your HR software, SaaS startups must introduce themselves to their potential clientele. A video marketing campaign helps people retain 95% of the content and messaging compared to the 10% of reading texts. Videos capture your audience's attention quickly, and when they follow you on social media, they can start building a relationship with you faster.
2. Improved SEO
High-performing marketing teams, like the one at eLearning Industry, can promote your video content using their advanced SEO skills. With YouTube being the second-largest search engine after Google, it's easy to use your videos to rank higher in SERPs. You can insert videos on your website or landing page, accompanied by relevant keywords and phrases. This way, you optimize your landing page effectively and encourage people to stay longer on your domain, which is beneficial for your SEO.
3. Conversions And Sales
Another crucial benefit of video marketing for HR software is that it can increase your conversions tremendously. Many people watch explainer videos and tutorials to discover how a certain service works. When the best marketing videos satisfy their needs, they are more likely to turn into paying customers. How, though? Well, by including a CTA throughout your video or at the end, you can direct audiences to visit your website and make their preferred purchase.
4. Accessibility
People now use their phones to watch videos and make purchases more than ever. Modifying your webpage and video format to accommodate mobile visitors is essential to boosting sales. But the benefits of video marketing go even further. You can reach global audiences who don't even speak your language by adding subtitles and captions. This visual approach to conducting your B2B content marketing helps them understand your HR software's capabilities without having to read about them.
5. Engagement
When you measure content marketing performance, you want to keep track of the engagement levels of your videos. Nothing compares to video content when it comes to participation. Marketing videos for businesses capture your audience's attention quickly and improve retention. Also, the user experience improves as potential buyers don't have to do anything other than sit back and enjoy the content while receiving invaluable information.
7 Types Of Videos You Can Create For HR Software
1. Product Demos
If you're looking for video marketing solutions, demos aren't only great at showcasing your HR software's properties, but they also double as gated content. You may film an employee or manager using the product in real time and add narration to explain their actions in detail. Or you can create an animated version of your software's operational features. This way, you establish credibility and trust by showing exactly how your product works and which challenges it tackles. One of the most overlooked benefits of video marketing is that people can picture themselves using a product. Take a look at this webinar to get an idea of what a demo looks like.
2. Explainer And How-To Videos
Video marketing has many benefits, and one of them is showing potential clients what your product can do and how it can help them. Make sure to include explainer and how-to videos in your marketing plan outline, as they allow you to craft a fictional buyer journey. You can use animations to highlight how a customer used your HR software to overcome their struggles. How-to videos are similar to demos in presenting your software's functions. They are especially great for customers who are at the top of the funnel and need something to grab their attention.
3. Case Studies And Testimonials
Clients are more likely to purchase your HR software when they see how other brands have benefited from your solution. Among the top video marketing solutions for most marketing teams are case studies and testimonials. You can create comprehensive video narrations of impressive case studies, starting from the initial hardships until the final triumph. Testimonials are a bit different since you leave the stage to your customers, and they are the ones explaining how your product saved their business and how pivotal your assistance was.
4. Livestreams
The majority of marketing leaders try to reap the many benefits of video marketing through recording, editing, and publishing their content on various platforms. One often-ignored tip for video marketing is to go on live streams on Facebook, Instagram, and YouTube. Wherever you have a large following, you can conduct live demos or Q&As to answer questions and show your HR software's usability. Additionally, you may give your client base a glimpse of what is going on behind the scenes. Shine a light on your workforce and what a typical day looks like for them.
5. Animated Videos
Imagine all of the video content types mentioned above in animated form. If you don't have an in-house graphic designer, you can delegate the task to the agency that offers you their content marketing services. You can ask them to create original animations and blend them with purchased graphics and illustrations. Wouldn't it be great to create an animated demo of your HR software?
6. UGC Videos
User-generated content has a lot of benefits for video marketing, as it strengthens your credibility and authenticity and is one of the least costly content marketing ideas. You may contact your satisfied customers and ask them to film a short clip talking about your services or create a product usage video. Moreover, you can create a compilation of positive reviews your customers have left on various platforms. You should encourage all buyers to leave a review if they are happy with your product and talk about their experience on social media.
7. Webinars And Interviews
Investing in webinar marketing is one of the most rewarding strategies you can follow. Imagine that all the different video formats can be organized within a webinar, from your how-to videos to your testimonials. You may also conduct Q&As and expert interviews with your internal leading figures or external industry masters. Running successful webinars is not simple, though. You may need to collaborate with video content marketing services to promote your product effectively. eLearning Industry can help you create demonars, webinars, and podcasts to communicate your messaging and increase brand visibility.
How To Create A Compelling Video Marketing Strategy
Identify Your Audience And Goals
All B2B marketing strategy examples start by understanding your overall business goals. Do you want to create brand awareness or boost your sales? Once you've highlighted your objectives, you must locate your target audience. How can you do that? You may create user personas that fit different groups of people who are interested in your offerings. One of the top applications of Artificial Intelligence is to gather the demographics and unique characteristics of each category. By understanding their needs and behaviors, you'll be able to craft a compelling video marketing strategy.
Plan Your Scripts Carefully
Video marketing may have a plethora of benefits, but none of them matter if your content doesn't have a clear structure. So, you should start by writing a script that ensures a logical flow. Keep the language conversational, avoiding technicalities. Make sure your content is captivating by adding visuals that hook audiences and pique their interest. Toward the end of each video, add a clear CTA that is connected to the video's talking points. The duration of your content shouldn't be too long, as it may reduce retention and, therefore, have negative marketing results.
Optimize For Various Platforms
Each video platform has different video formats, and if you want your video strategy to succeed, you must optimize accordingly. For instance, Instagram requires a different aspect ratio from YouTube. Taking into account these changes helps audiences consume your content at its best possible quality. Similarly, you'll need to optimize your video content for mobile users.
Promote
After you've edited your video content, you should take a look at relevant video advertising trends and craft your promotion strategy. Research powerful keywords and phrases, and optimize your titles and descriptions to help your audience find your videos and help search engines understand what they're about. This tactic is especially crucial for YouTube video marketing, as it operates similarly to Google. Encourage users to leave comments, like your videos, and subscribe to your channel. Try to stay as active as possible by publishing a few videos every month.
Set A Budget
Budgeting for your online video marketing is split into two areas: production and marketing expenses. Surely, it would be cheaper to create your own videos, but if you lack the expertise, you'll need to hire professionals with digital marketing skills. The cost of creating videos can vary depending on what you need. When it's time to promote your video content, start small so you can understand more about your audience and their interests. Then, focus on high-value or high-intent segments of your target audience to increase conversions. Still, you'll need to keep optimizing your ad copy. eLearning Industry can help you venture into content marketing and reach your potential buyers hassle-free.
Measure Your Performance
The main reason the future of digital marketing is so bright is because it offers you the ability to keep checking your performance and making alterations. But what exactly should you measure? The number of views and impressions is important but does not tell the full story. Average view duration is a more useful metric, but engagement is still the most crucial aspect: how many people liked, commented on, and shared your video? Additionally, the average completion rate and audience retention are two metrics you should keep an eye on.
Video Marketing Best Practices And Tips
Make It Short
Your videos don't have to be extra long to be educational and informative. Identify your goals for every single video marketing piece and stick to your objectives. Don't lose focus by expanding your talking points. You'll end up talking endlessly without explaining anything in detail.
Be Clear And Concise
When you make videos the main focal point of content marketing for B2B, your messaging should be comprehensible and direct. Think of 2–3 messages that support your video's objective and use narration to communicate these points.
Create A Story
Viewers who may turn into paying customers need to feel emotionally connected to your brand. Your online video marketing should start by crafting a story. Maybe it can be one of your clients' journeys from their initial pain point to overcoming it and finding success. The challenge you present should be relevant so the audience can relate.
Buy Good Equipment
Video production for marketing may seem challenging at first. However, if you invest in a soundproof studio with professional video, audio, and lighting tools, everything will become simpler. Also, you should pick your editing software carefully. If you don't have the budget for a fully equipped studio, you can purchase stock images and a decent microphone for narration.
Add Captions
One of the benefits of AI in marketing is that it can add real-time captions and subtitles. It's crucial to make your video content accessible to people with hearing impairments or to those who have to keep the volume down.
Include Brand Elements
One of the best practices for video marketing is to include your brand throughout your creations. Choose the same colors, font, and logo throughout your content so your brand is recognizable.
Add A CTA
Among the top benefits of video marketing is that it allows you to increase conversions by adding powerful CTAs. What is your goal in a single video? Tie that goal to your services and promote relevant links that encourage viewers to make a purchase.
Key Takeaway
Are the benefits of video marketing clear now? Not only do videos help you increase brand awareness and boost sales, but they also improve your SEO and audience engagement. From demos, tutorials, and how-to videos to live streams and webinars, there are multiple types of videos for marketing purposes. You just need to dive into customer profiling before creating your content to understand who your target audience is, what their needs are, and which video platforms they prefer using. Plus, you can view this webinar to understand why video is so important for training, meaning many companies are always searching for detailed and comprehensive material.
If you're ready to put your HR business on the map, you can start by listing your software in relevant directories. Click here to get featured on eLearning Industry's PPC directory and gain exposure to thousands of visitors.
