The Importance Of Checking Website Rankings
Are you happy with your current website ranking? To answer this question, you must first know what your position is. To check your website's ranking on Google, you need to utilize various tools, many of which are completely free. Once you have your results, you can understand whether your current SEO content strategy is effective or not and work toward improving it. An elevated position in SERPs ensures higher website visibility and increased organic traffic. Therefore, your conversion rates improve, and so does your ROI. Site rankings go hand-in-hand with keyword ranking. Why? The keywords and phrases you use help your content perform better organically and allow you to create powerful promotional campaigns.
However exciting checking your website position on Google may be, it is a task you should perform regularly. Your position can change abruptly if you stop implementing powerful and relevant keywords into your content.
The Reasons Keywords Are Crucial And How To Choose Them
Keyword ranking analysis is how eLearning marketers analyze the performance of certain keywords and phrases and decide which ones they want to try and rank for. You want to check which ones drive the most traffic and conversions. This way, you can modify your content and campaigns so they perform better. Such actions can be carried out through online tools, including Ahrefs' traffic checker and keyword rank checker. The former lets you check the rank of your page, while the latter allows you to analyze specific keywords.
But how should you choose keywords to improve website ranking? Tracking a bunch of keywords can be hard, especially for small teams. It's best to identify those that align with your overall business goals and niche and the user intent behind them. You may also conduct an SEO competitor analysis to understand the keywords your competing websites incorporate to increase organic traffic and get at the top of Google's results. For each blog post, you can choose two key phrases: primary and secondary. The primary encapsulates the concept of the article and is usually 1–3 words long. On the other hand, the secondary is usually a longtail key phrase that specifies a subject and makes it more niche. This is part of the B2B content marketing strategy most companies use to improve their Google position.
8 Ways An Online Checker Helps You Examine Website Rankings
1. Current Position
The first thing an SEO rank tracker does is help you check your domain rank at any given point. You can compare your position to that of your competitors and identify what needs improvement. Then, you can recognize competitor keywords that help them rank higher than you and possibly incorporate them into your content strategy.
2. Target Keywords
A keyword rank tracker, such as Ubersuggest, offers keyword ranking reports detailing which words and phrases your website ranks for. The results also allow you to check search volume, your position, the number of visits, and SEO difficulty for certain keywords. Additionally, an SEO ranker shows you the best keywords in your niche, making suggestions on synonyms you may want to use. Therefore, you can create relevant content to rank for them.
3. Local SEO
Are you looking for local customers? Tools like SERanking allow you to set geographical locations of your keywords to check local websites and keyword rankings. You may also check how your competitors in that geographic area are doing and try to rank for the same words and phrases as them. Alongside your organic efforts, you can enforce paid promotional ways, including product listing ads. They are not only useful for global companies but also for local businesses trying to target specific audiences.
4. SERPs
When you check your website's ranking, you usually focus on Google SERPs. It is probably the most major aspect of your SEO performance, as it shows you where exactly your website appears in search engine searches. Your domain position plays a crucial role in boosting visibility and helping you generate new leads that may turn into paying customers. SERPstat is a great SERP ranking checker because it not only checks your position but also provides you with tips for growth and analyzes your competitors' performance.
5. Backlinks
A website's SEO rank relies heavily on link building initiatives, including dofollow backlinks. Tools like MozPro help you perform competitor backlink analysis and link gap analysis to see where you stack up compared to competing websites. But how do other domains get their backlinks anyway? Buying backlinks may be enticing, but in fact, it can be more dangerous than effective. You need to collaborate with agencies that exchange high-quality backlinks that are relevant to your niche.
6. Bounce Rate
When you check website rankings, you may notice that your bounce rate is significantly high, meaning visitors exit quickly upon entering your domain. This would indicate that your Search Engine Optimization plan isn't working. Maybe you are not targeting the right keywords and your content appears in front of the wrong audience. SEOVolatility.com offers a tool to help you understand your website traffic woes and even identify keyword cannibalization issues. Its insights allow you to improve your titles, meta descriptions, and tags.
7. Click-Through Rate
Even if your results in a website SEO ranker are great and you are among the top results, it does not mean that you get a lot of clicks. Google Analytics is a tool most companies use to check their domain's clicks and overall engagement. Based on its insights, you may need to improve click-through rates and optimize your SEO content to align with your audience's needs and challenges.
8. Conversion Rate
You probably use various lead generation techniques that bring traffic to your website and show potential buyers your products. What if your SEO rank tracker tool reveals a very low conversion rate? It would mean that while you generate website traffic, you fail to convert people into buyers. Maybe it's time to do some conversion rate optimization to increase revenue. Start investing time and effort into building organic traffic, and don't only invest in paid promotions like popup banners.
4 Steps To Help Your Website Rank Higher
1. Create Relevant Content
The combination of great content and SEO content marketing ideas can really catapult your website's ranking. Before you start creating new content, start by analyzing your existing blog posts and updating them. Adding fresh info and top-performing keywords can boost its SERP performance. However, it's best to try and rank for keywords that are not very competitive, as it may be easier to rank higher. Then, you can start creating new authoritative and engaging content you know your audience is thirsty for. Google takes quality into serious consideration when they rank your website to ensure relevancy and authority in the niche.
Additionally, on-page SEO is pivotal to your entire website's ranking. Do your research to identify the strongest keywords and phrases and create content based on them. Make sure to include these words and phrases multiple times without over-optimizing, a practice that can prove detrimental. Moreover, authoritative content is created according to a link building strategy, including relevant content from your website and backlinks. When you format your articles, remember to use bold, italics, and heading tags.
2. Optimize For SEO And Link Building
When you check website rankings, you may notice that your SEO and link building are lacking. We already mentioned how valuable SEO skills are in boosting online visibility. A website rank tracker notices not only the keywords you incorporate into your content but also your backlinks. How many backlinks should your website have to rank highly in SERPs? There is no definitive answer to this question. You may use Semrush or Ahrefs' backlink checker to analyze your website's status and that of competitors. How many backlinks do they have, and how many do you need to compete with them?
But that's not all. Backlink building is very demanding, and most companies delegate it to B2B digital marketing agencies. To become an attraction pole for other websites, your links must be descriptive and connected to relevant anchor texts. Don't write "Click here" every time you want to link to another article of yours. Instead, incorporate the subject of your blog posts naturally into your new text. This way, you increase search engine value and Google ranking.
3. Optimize For Mobile Use
Since 2015, Google has used mobile-first indexing, meaning they check the mobile version of your website first. Domain rating checkers may not offer you insights on this aspect, but Google and Bing have their own tools to check the mobile-friendliness of your site. This is crucial since many people use their smartphones to browse the internet and consume content these days. Google Search Console identifies any relevant issues and helps you fix them quickly to improve search engine ranking. Similarly, SEMrush offers an SEO audit tool that performs 140 checks, including how mobile-friendly your website is, and provides advice on how to improve it.
Let's discuss some other ways you can make your website mobile-friendly. Starting with a responsive layout, all images, text blocks, and buttons should be adjusted to the screen size. Also, you should ensure all buttons are indeed clickable. But what if you do all that and your free domain rating checker still gives you a low score on mobile-friendliness? To avoid this heartbreak, run a few tests before making final decisions. There are tools, like Lambda, that test your website in real conditions on various devices and help you fix anything problematic.
4. Increase Website Speed
High search engine ranking is also affected by website speed. That's why you need to conduct a technical SEO audit to check the state of your site speed, as it plays a crucial role in the user experience. You may use Google's PageSpeed Insights to check how slowly or quickly your page loads and which areas need improvement. You may pass the test, but still, the tool will provide you with advice if there's room for improvement. For example, the size of your images may be problematic, and you may need to reduce JavaScript execution time. To fix the image issue, simply compress its resolution and dimensions. For unnecessary render-blocking JavaScript, you need to identify the useless code on your page that slows down loading.
Another way to reduce loading time is to limit the number of HTTP requests. Many pages, including yours, may need tens of these requests, adding to the overall loading time. Test your pages to see which requests take the longest to load and try to minimize the number required on each page.
Other Tools You Can Use To Check Website And Keyword Rankings
We have already mentioned quite a few SEO keyword rank tools and website rank trackers. It is now time to talk more about some of them. First off, Ahrefs helps you track ups and downs in your organic results while monitoring both desktop and mobile keyword searches. It doubles as an SERP rank checker, allowing you to monitor keywords in 170 countries. You can make your analysis even more specific by seeing which job roles click on your domain and compare your results with your competitors.
HOTH is another site ranker tool that is super easy to use to identify your ranking position. You don't even need to create an account but simply log in using your LinkedIn credentials. Type the name of your website, and the tool will automatically show you the keywords and phrases you rank organically for. It also shows you the search volume, number of results, and percentage of traffic these keywords generate. Not only that, but the domain checker compares your performance to the previous month.
Seasoned professionals with evolved digital marketing skills may have also heard of WebCEO. This SEO analytics tool not only checks your website's ranking but also analyzes other key aspects. Specifically, you can see how each one of your landing pages performs, your website's loading speed, and SEO issues you may not be aware of. The tool also provides you with an SEO checklist you can fill out depending on your future needs. Also, you can use it for keyword rank checks and monitor those your website ranks for or wants to rank for.
How Can eLearning Industry Help You?
Now you know how to check website rankings and which factors affect your website's position on Google and other search engines. If you don't have the time or expertise to work on improving your ranking, eLearning Industry can be of service. We can perform an SEO audit on your website to research your competitors, find valuable keywords, and pinpoint trending topics to boost website traffic. Our experts will be by your side to advise you on topics you should write about depending on your buyer personas' needs and pain points. But it doesn't stop there. Our 360-inbound marketing plan guides you in creating and promoting valuable, SEO-optimized content. Using your eBooks as gated content, we help you generate more leads. Moreover, we can help you record and publish a webinar where you foster loyalty with your audience.
What about link building, though? After all, we mentioned how crucial it is for your Google position. eLearning Industry helps you acquire trustworthy and valuable backlinks without having to worry about spammy sites. A dedicated account manager works closely with you to provide you with an SEO backlink analysis report and monthly and quarterly reports regarding your backlink profile health.
Key Takeaway
Let's face it; no matter how many amazing lead magnet ideas you have, at some point, you'll need to pay attention to your website's organic traffic. A keyword ranking analysis and a website rank tracker help you identify your website's position and create competitive analyses. These tools provide you with lots of insights. Apart from your current position and target keywords, they also show you local SEO tips, your site's SERP ranking, and your backlink profile. Furthermore, advanced platforms allow you to check bounce, click-through, and conversion rates to know exactly which areas suffer.
Once you know what needs fixing, you can start creating valuable and educational content with the right SEO and link building. Quality on its own can't do wonders. You also need to add as many relevant keywords and phrases as possible to rank highly. This is the creative aspect your editorial team can handle. When it comes to the technical area, you must check your website speed and mobile-friendliness. Does it take ages to load, and are text elements and graphics look messy on mobile?
But even if you have the best SEO ranking tools, like Ahrefs and SEMrush, you may not have the knowledge to leverage them correctly. This is where a trustworthy digital marketing agency comes into play, helping you improve your SEO content writing skills and promote your content to your ideal target buyers. You can rest assured that your backlinks won't be placed on empty websites but on high-quality, high-value domains.
