What Are The Top Benefits Of Email Marketing For eLearning Businesses?
Have you considered the benefits of email marketing and how can it help you cut promotional costs? An email advertising campaign is one of the most direct forms of customer outreach. It allows you to generate new leads and move prospects further along the sales funnel. More importantly, successful email marketing campaigns can help you drum up business for your brand without breaking the bank.
Whether it’s a newsletter or email blast, this targeted strategy gets rapid results. But what if your email contact database is small? Or, what if you need to expand to new audiences? Here's when you can also leverage other online communities based on your niche to reach the right target audience. Either way, this is one of the most successful strategies out there. Our campaigns, for example, have an average email click-to-open rate of 14.5%. Not bad from a pool of 30,000+ email subscribers, right?
So, let’s explore the many reasons why you should consider email marketing for your product or service.
6 Notable Advantages Of Launching An Email Marketing Campaign
1. Reach Targeted Buyers Instantly
The great thing about email marketing is reaching out personally to qualified leads. Of course, you can't feasibly email them one by one but you can create a strategy that makes them feel like every email is exclusive. Everyone on the subscriber list is interested in your product or service to some extent. Many don't even know that they need your offerings until they read about it in an email or e-newsletter. To maximize your chances of converting these potential customers into loyal clients, crafting engaging content and providing valuable insights is crucial. And remember, the key to leaving a lasting impression is to end each message with the best email sign off, reflecting your brand's personality and fostering a sense of connection.
Such a strategy is even more effective if you have optimized your campaigns and if you're using database segmentation. The more info you store about your contacts, the better for getting conversions. Actions that users take within your website are equally important, and they can also help your email automation and conversion rates. Why? Because you'll manage to give the information they need when they need it the most. Timing is essential!
Do you want to take it a step further? There are several websites that offer a top featured placement in their newsletter. You can benefit from this, for example, to promote your eLearning tool or service. Take your time to research online and find out the best online communities for your business. The above will expand your audience reach and help grow your email list, all based on which landing page you decide to direct these fresh leads.
2. Build Brand Awareness
Decision-makers may not be familiar with your brand … yet. However, an email marketing campaign is a great way to introduce them to your software or training solutions. Plus, you’re able to build brand recognition more rapidly. The same goes for an email blast
campaign, which lets you stand out from the competition and deliver your promos right to prospects’ inboxes. Simply put, leads don’t have to look far to find solutions to their main business challenges. As an example, they can peruse the email to identify top vendors instead of scouring the web.
However, the most difficult thing of all is actually expanding your email list. Getting into someone’s inbox is not that demanding, you just need to get the hang of it. The number one rule to a successful email marketing campaign is building your email marketing strategy from the ground up. So, first of all, you need to focus on building your list. Offering an incentive might do the trick in some cases. Email marketing is all about expectations, so make sure to provide great content to whoever is reading your email. From your intro email to a consistent lead nurturing campaign, you must focus on warming them up. Don’t pitch right away. Prospects are all-in when it comes to value and quality.
3. Boost Site Traffic And Get Fresh Leads
Of course, one of the most direct benefits of email marketing is driving more traffic to your site. You have the opportunity to bring email buyers to your most converting landing pages so that they can learn more about your brand. Chances are, some of them are in the market for a new LMS or off-the-shelf solution to address business gaps since they've already subscribed to the mailing list. So, they click through to your site to evaluate your portfolio or learn more about your standout features.
If you have already been using cold email techniques to get fresh leads you must have noticed that it is a demanding task. Sure, using email templates might generate some warm leads for your sales team. But what if there was a better way? There are plenty of online platforms that have mastered the art and science of effective email campaigns. What works is tailoring the message to the recipient. Plus, you have to alleviate your audience’s pain or simply give them something they want. Remember to always keep your messages short, easy, and actionable.
In any case, if you decide to team up, make sure to get some stats first. For example, you should ask about their open rates and click-through rates. Of course, the website's audience is what matters the most so make sure to learn more information about their website visitors. Are they interested in eLearning solutions like yours? What about the conversion rates? How many subscribers do they have?
4. Promote Special Offers
The benefits of email marketing even extend to limited-time offers. For instance, you wish to promote your new eLearning software features or maybe you have a webinar about your web conferencing software add-ons and you need to fill those virtual seats fast. Another idea is to promote special discounts or exclusive content, such as eBooks and tip sheets. Email marketing advertising can help you spread the word on a tight timeline because it’s delivered right to qualified buyers.
5. Increase Conversions
The ultimate goal is to encourage qualified leads to purchase your product, contact you for a quote, or sign up for the event. An effective email marketing campaign helps increase conversions because the buying intent is already there. That’s why subscribers opted into the marketing list to receive newsletters. For email blasts, why not develop a campaign that reflects your brand image and touch on all the key USPs? Of course, you need to know how to write compelling copy for email advertising services. For instance, always include an attention-grabbing CTA that touches on pain points. You should also highlight specializations and use cases to improve click-through rates.
6. Improve Customer Engagement
What are the benefits of email marketing for managing customer relations and lead nurturing? Above all, email advertising is convenient for prospects. All the information is in the email, so they don’t have to vet vendors independently. Then again, email marketing also builds credibility and simplifies the qualification process. In addition, they can reach out to your company directly to request pricing info or sign up for a free demo.
But remember, before getting into writing "salesy" copy, you need to educate prospects around your solutions. Thus, email marketing can help promote both your most valuable content and your unique services. It's a subtle way to get those who are interested to come to you for a solution. The more valuable content you share, the more you'll have to gain in the future. Always keep in mind that users are constantly searching online for solutions, so if you write content tailored to the solutions they're looking for, you're set up for success!
If you are determined to make your fresh leads convert, then you'll love reading our Complete Lead Nurturing Guide for eLearning Companies.
Conclusion
One of the most challenging aspects of email marketing is building your own list. Prospects might opt-in on your landing page, but you need to reach as many leads as possible without going over budget. That's why many companies enlist the aid of email marketing solutions that allow you to connect with your target audience right away. They've already taken care of the list building on your behalf, plus you're also able to customize your strategy to meet your marketing goals in budget.
Why use email marketing? How do you reach out to prospects? What's the best way to create targeted and personalized content for the eLearning community? Let our team of marketing experts tailor a marketing campaign that falls into your price range. We can help you get better brand recognition and reach your niche audience in a fraction of the time.
With an average open rate of 14.5% and detailed performance reports, your eLearning biz can foster stronger customer relationships and maximize marketing ROI.
